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๐Ÿ›ก๏ธ Insurance

Turn Your Centers of Influence Into a Predictable Client Pipeline

Insurance is THE referral industry. CPAs refer to insurance agents, insurance agents refer to wealth advisors, wealth advisors refer back to CPAs. The relationships exist. The introductions just aren't happening systematically. Upload your BrokerCheck, AM Best, or NAIC list and map every warm path.

See It With Your List โ†’ โ† All Databases

Your Referral Network Exists. It's Just Not Activated.

Insurance professionals have the relationships. The problem is turning those relationships into a predictable, repeatable pipeline instead of waiting for the phone to ring.

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COI Relationships Go Both Ways

You have CPAs, attorneys, and wealth advisors who would refer you. But they can't remember your name when a client asks. You need to be the one making the specific ask.

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Compliance Limits Cold Outreach

Insurance regulations make cold calling and cold emailing risky. Warm introductions are compliant by nature and convert 10x better.

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Policy Renewals Aren't Enough

You can't build an agency on renewals alone. Growth requires new business, and new business in insurance comes almost exclusively from referrals.

From BrokerCheck Export to Warm Pipeline

1

Export Your Targets

Pull your target list from BrokerCheck, AM Best, NAIC, industry directories, or a simple CSV.

2

Upload to the System

Drop the file in. We parse firm names, license types, lines of business, territories, and LinkedIn profiles automatically.

3

AI Cross-References

Our AI checks every target against your entire team's network. COI relationships, carrier connections, association memberships, conference contacts.

4

Warm Paths Surface

See exactly who on your team can get you introduced to each SVP, producer, or director. Request the intro in one click.

Works With Every Major Insurance Database

Export your prospect list from any of these platforms. We handle the rest.

FINRA

BrokerCheck (FINRA)

Broker and advisor registration records. Search by firm, license type, location, and disciplinary history. The official FINRA database used to verify and research financial professionals across the country.

Best for: Insurance agents targeting financial advisors for cross-referral partnerships. Upload your advisor target list and find who on your team already knows them.
Ratings

AM Best

Insurance company ratings and financial data. The industry standard for evaluating carrier financial strength, operating performance, and market position. Used by agents, brokers, and regulators industry-wide.

Best for: Agencies targeting specific carriers or MGAs for appointments. Find warm paths to the underwriters and regional managers who control appointments.
Regulatory

NAIC Database

State insurance department regulatory filings. Comprehensive data on licensed entities, market conduct, financial filings, and regulatory actions across all 50 states and territories.

Best for: Compliance teams and agencies building target lists by state and line of business. Cross-reference regulatory data with your network for warm introductions.
Directory

InsuranceJobs / Industry Directories

Agent and agency directories organized by state, specialty, and line of business. Professional directories that list producers, agencies, wholesalers, and MGAs across every insurance vertical.

Best for: Wholesalers and MGAs targeting retail agents by geography and line. Upload your directory export and discover which agents your team already has relationships with.

See Who Your Team Already Knows in Insurance

Your senior producer used to work at the same carrier as the SVP of Benefits at Mercer. Your agency owner sits on the same IIABA board as a district director at Northwestern Mutual. Your wholesaler rep has 15 years of carrier relationships that aren't being leveraged. The system maps them all against your target list.

  • Cross-reference BrokerCheck exports against team networks
  • Surface COI connections from CPAs, attorneys, and advisors
  • Identify mutual contacts from carrier conferences and associations
  • Map agency and wholesaler connections through shared networks
  • Assign warm leads to the producer with the strongest path
๐Ÿ›ก๏ธ Insurance Network Match
248 contacts uploaded from BrokerCheck ยท 4 professionals mapped
Company / Contact
Tom
Lisa
Mark
Mercer
SVP Benefits ยท Employee Benefits
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โ€”
โ—
Marsh McLennan
VP Commercial Lines ยท P&C
โ€”
โ—
โ€”
Northwestern Mutual
District Director ยท Life & Benefits
โ—
โ—
โ—
Gallagher
Producer ยท Commercial Risk
โ€”
โ€”
โ—
โ— Strong connection โ— Weak connection โ€” No path

The Numbers Behind Warm Intros in Insurance

92%
of high-net-worth insurance clients came from referrals
6x
higher retention on referred policies
$45K
average annual premium per referred client
41%
of your COIs have unused warm paths

Built for Insurance Professionals Who Grow Through Relationships

Whether you're an independent agency building a book of business, a wholesaler targeting retail agents, or a benefits producer expanding into new accounts, the challenge is the same. Growth in insurance comes from referrals. The system turns your existing relationships into a predictable pipeline.

  • Independent insurance agencies
  • P&C commercial brokers
  • Life and benefits producers
  • Wholesale brokers and MGAs
  • Insurance technology vendors
  • Financial advisors with insurance licenses
Warm Path Found
2 mutual connections detected
JR
James Rodriguez
SVP Benefits ยท Mercer
STRONG CONNECTION
Tom (your senior producer) and James served on the NAIFA board together from 2020-2023
WEAK CONNECTION
Mark has 5 mutual LinkedIn connections in Mercer's benefits consulting division
Request Warm Intro โ†’

Stop Waiting for Referrals.
Start Engineering Them.

Upload your BrokerCheck or NAIC export and we'll show you how many warm paths your team already has. 15-minute demo. Real results from your real list.

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